Category Archives: Sales

Anatomy of a quiet fall

The CTDA sale continues for another few hours, and I will have my price stick for another few days, as I originally noted. I want to thank the organizers and volunteers who put the sale together; they’ve been unflaggingly kind and patient with this noob and their questions. And I heartily endorse the sale as a reader. I got a ridiculous haul of books the first time, and a few more this time around (going light because I haven’t finished the first batch yet).

It has been a humbling experience, trying to reach the level of the other, more successful authors in the sale. I will point out that they have allowed me to participate, which they did not have to do, and for that I’m grateful. But after today, I don’t think I’ll try again. It did not work out. I don’t think this has anything to do with the sale; the other authors did much, much better. The more charitable reading of the situation is that I’m just not a good fit for this audience.

I’m saying all of this in the spirit of transparency, I think, and also to explain why I’ll probably promote the sale as a reader going forward, but not submit my books for it. It’s not a judgement of the sale itself. I continue to recommend it if you write in that genre. It looks like it will continue to be tweaked and improved, and they’re hoping for huge turnouts for fall. I wish them all the best.


This does give me serious pause about continuing the Therapist series. This was its big chance to find an audience, and it did not do so. So I don’t think there is one out there for it. I love it dearly and have had a wonderful time writing it, and after all this time, who knows — maybe the Healers audience has evaporated as well. Maybe the takeaway is to let go of the hope of finding an audience at all, and keep sailing messages in bottles out into the void, the way I started. There are worse ways to spend your time.

I certainly won’t stop writing entirely, because it’s too much a part of me. But how much energy I spend in trying to get it out to people is something worth examining. I had been fired up about learning about newsletters, learning about advertising, learning about ways to give my work the best chance it can have. But this experience brings up another possibility. Maybe this is as good as it gets.

People push back against negativity, and that’s understandable. I think it’s easy to misinterpret why I dive into it: to pull apart a bad situation and see what I can learn from it. To figure out the takeaway for next time, rather than running away.

There’s a lot to pull apart, and some of it is private: what writing means to me, what it’s done to take something so close to my core identity (considering that I’ve been doing it consistently since I was ten) and hold it up for external validation. But I’ll also consider that I might be wasting my time trying to keep up with my betters. That just because I’ve been writing for a long time doesn’t make me any good at it. To have some humility.

Three months ago, when the last sale was going on, I was standing in line at the closing weekend of a beloved local ice cream shop, watching numbers tick up. I was still waiting for a chance to get the medical stuff resolved. I’d only published my last novella a couple of weeks prior, and didn’t know yet that it would slowly amass a small audience of people who hadn’t read the rest of the series (thank y’all <3).

Who knows where I’ll be three months from now, but I hope to come back as a reader. Having finished my backlog (lolsob) and ready to cheerlead. There’s always something that can be learned.

Sale time

Therapist book 1 is now 99c in the US / equivalent “about half off” everywhere else it’s available. I figure I’ll continue it through the week, so till May 31.

That’s it for now!

EDIT, May 29: Added a little page recapping the plot points of Therapist book 7 for anyone who has been following the series, but wants to skip this one. I stand by that book, but I also recognize that I’m not very good at “sticking to the assignment” and changed lanes. Not many people read both f/f and m/m (and m/f and nb/anyone and nobody/nobody, hi, it’s me, I read everything), and I went and included both in the same series like a not-very-smart person. So with that in mind, I wanted to create a little “here’s what else happened” list.

EDIT, May 31: Sale’s over; thanks to anyone who took a chance on Book 1! It is slated to go back on sale as part of the July 12 Cozy the Day Away promotion. More details once we get closer.

Productive procrastination, Monday edition

  • Therapist book 1 goes on sale for 99c this weekend (May 25-28 or so).
  • I just NOW, today, TODAY, found out that “Featherington” (the last name of a side character in Therapist) is a surname from Bridgerton. Which I’ve never watched nor read. I got it from a random name generator. So, oops. It’s not a reference.
  • After having Amazon profiles for about a million years, I finally “finished” them and set up some profile pictures. Pretty basic ones, but hey, it’s a start.
S.E. Robertson icon
C.A. Moss icon

Back to actual writing, including a chapter from Burleigh “my narration is alarmingly easy to write, this is probably a bad sign” Featherington. Wish me luck.

All I need is a time machine

(shoutout)

I am nervous / excited for the sale and promo tomorrow — since Cozy the Day Away was happening, I also lined up a newsletter promo on the same day. (BookBarbarian readers, hi!) Simultaneously, I’m also braced for nothing to happen and for all of this to pass without a ripple. I set all of this up before my last round of “Hey, let’s learn more about strategy and The Business,” and while I don’t regret it, I am more in a “why not” mode than a “this is an exciting new step” mode.

I asked some (much) more experienced self-publishers for advice, and the overwhelming consensus was that my first-in-series is too old. You know, the one I am set to promote tomorrow. Uh, oops. Nobody reads old books, they said. If it wasn’t published less than 6 months ago, it’s irrelevant. Some said I could still write on the same pen name if I REALLY wanted to, but I still ought to abandon my useless back catalog. So having learned that, I’m tempering my hopes for these promos I set up several months ago.

And between that and readers calling Healers “a finished trilogy”, I am trying to pivot to another story in that universe instead of writing Healers 4 right now. For a while it was The Strangers’ Crossroads, which is about a pair of Academy graduates tasked with reopening an abandoned shrine. But that one has some even heavier psychological lifting than Healers. Not a great choice if I want to bring new people into this universe. Someday, I do want to finish that book. But I’m not sure it’s the right one now.

Until then? It’s not the done thing, but I still stand by my first in series. There are things I’d change about it now, but I still like it. And I still think it’s not impossible that a few more people might like it too. Maybe I’m being overly optimistic. But I can’t make it any newer than it is, so we’ll just have to work with what we have until I can figure out what to write next.

This all sounds gloomy, but I promise it isn’t. I want to keep developing my skills, figuring out what makes a story “mine,” and bringing that out. It’s a growth process. Y’know, a growth process that starts with grumbling and ends in optimism hey look, it’s my brand again. There’s a reason for that. ; )

Neat sales news

Just a quick post to confirm/celebrate that The Healers’ Road will be part of the Cozy the Day Away Sale on April 26. This should be a lot of fun; it’s a group promotion for cozy (and *cough* cozy-adjacent) fantasy with an emphasis on diversity in both story and authorship. For more on the sale generally, check out Promise Press. (I know I’m going to fill out my “books I’ve been meaning to get eventually” list.)

Specifically, all three Healers ebooks will be 0.99 in the US and UK from April 25-30. I apologize to all the other parts of the world; Amazon’s sales tools are pretty limited.

I’m working on getting a book-newsletter type ad in the same timeframe. Fingers crossed.

On the topic of diversity, something I care a lot about, let’s not get this twisted: I listed THR’s diversity categories (Kei is the patron saint of damaged bisexual cinnamon rolls and I am not taking any questions at this time or ever), but did not list myself as a diverse author. This isn’t out of any kind of shame or secrecy, but more because I’m uncomfortable justifying/defending/proving my own categories. I have a whole history of grappling with the Not Nonbinary Enough demons and the How Can You Possibly Be Bi and Ace at the Same Time firing squad, as well as acknowledging the touchy optics of being a female-passing person in a long-term relationship with a cis man. I don’t want to take up space in the queer universe, even as I promote it constantly. It’s complicated.

So there’s that. But. I am excited to be a part of this event.

Welcome? I hope?

Tomorrow and Wednesday (Dec. 12 and 13), I’m lined up to run some ads for The Healers’ Road for the first time since 2015. It will be on sale for 99c in the US for 5 days, from the 12th-19th.

So we might get some new readers, which is cool! Or…maybe not, I don’t know! Should be a learning experience in any case!

If you’re new here, welcome. The Books pages on the menu contain all of the details about my books. I have two pen names. One for mostly-serious slice-of-life fantasy where cranky people have long conversations about things. One for goofy portal fantasy about a magical therapist.

This is a freeform blog where I tend to ramble about:
a) where I am in the writing process (often “lost”)
b) video games (I started The Legend of Zelda: Breath of the Wild a couple of weeks ago, and have Tears of the Kingdom lined up after it)
c) other people’s books (still a die-hard LeGuin fan, sorry not sorry)
d) anime (my favorite series is Revolutionary Girl Utena; I gravitate toward girly, artsy and as close to devoid of fanboy pandering as possible).

I’m a self-published part-time person-who-lines-up-words with a desk job in the nonprofit sector. All of my education was in STEM, approximately one thousand years ago. But I like writing. A lot. And so here we are.

Welcome.

If you’re not new here, also welcome.

A tweak and an apology

  1. I’ve dropped the price of the Therapist novellas to 99 cents. I could ramble about why they were priced higher in the first place, how I hoped that maybe this would prove that my work was worth more than I’ve historically charged for it, etc., but the truth of the matter is that it’s just not working. So I dropped the price after all.
  2. I am very sorry to anyone who bought the new book at full price when it went down so quickly after release. I did not intend to scam anyone. I think Amazon is lenient with returns on ebooks if you want to pursue that route. With my sincere apologies.
  3. I have thinned out some of the storefronts that weren’t working. Here’s what’s staying:
    • Healers: Amazon and Gumroad
    • Therapist: Amazon; Gumroad for the first book only (still PWYW including free).

As I was de-listing everything on Kobo, I found out that apparently I have sold 106 books there lifelong. Which isn’t technically nothing, but it feels like it. Maybe I’m just feeling discouraged right now; I’ll own up to that.

So that and Nook are out. I am not considering putting Healers back on Kindle Unlimited at this point, but I might with Therapist once the omnibus is ready. If so, it would have to come down from Gumroad.

Okay, enough literal shop talk. I’m marking this post “sales” because of the price drop, though I expect it to be permanent. Thanks!

Just noting

If Gumroad starts pushing NFTs, I’m moving to another system. Just FYI. <3 (and yes, Amazon is also evil, I’m aware. But evil + hilariously transparent scam + melting the planet for no reason = I choose not to support that, thx.)

In the meantime, feel free to buy wherever works out best for you. This is a no-guilting-the-readers-as-long-as-they-aren’t-pirating space.

And if you can’t: if this were a professional writing outfit, I’d say get it from the library — libraries are great, and our household uses Overdrive and Hoopla constantly. However, this is not a professional writing outfit, so my stuff is not in libraries.

So: If you somehow heard of the books, want to read them, and don’t have money, just ask me (contacts are on the About) and I’ll send you an ebook. No need to justify it, just ask. No strings. Life is short, and it would be cool if someone wanted to read one of my piles of words. It’s also cool if people want to pay me for them, because I try to use money for things other than melting the planet.

Anyway, uh, watching out for that. Back to working on books 3 and ?0.5? simultaneously because what is focus, really.

New year! Check-in time.

A chain of circumstances led to the realization that I haven’t checked my “author” email in several months, maybe even a year or more. Oh hell, that’s bad. I’m very sorry to anyone who tried to contact me. I don’t expect anyone to contact me, so I don’t look, and sometimes people do. Oops.

So hey, why don’t we take stock at this artificial dividing line between 2020 and 2021? (The new year is on April 1 in my books, let me be salty)

Last time I did this I scored it with a Canadian song that I love, so how about…
https://www.youtube.com/watch?v=hXwGX5Es9vM

(“Whiteout Conditions”, the New Pornographers)

(Last time it was this one; I still love it, and I learned how to play it on ukulele this year, which tickles me to no end)

(I’m from the US, not Canada; y’all just have some musicians that I like. Plus socialized medicine)

Continue reading New year! Check-in time.

Tomorrow, the world.

Update on availability: Book 2 (The Healers’ Home) is now off Amazon Kindle Unlimited. Book 1 will cycle out of that system on June 24, and at that point, I’d like to release both on some other platforms.

So the goal is the week of June 24, if all goes well. Maybe I can also get it together(tm) and rerelease it in print? Maybe? Who knows.

Book 3 feels like one of those dreams where you try to do a task and it keeps turning into something else. You try to dial a phone, but every time you look, the phone is now a cabbage. It’s progressing, sure, but the plot keeps veering west even though I’ve carefully explained to myself that veering east is less trite and more interesting. Sigh.

I may just let it be that “something else” and let the chips fall where they may. That’s difficult, sometimes. It’s a learning experience.