I think I’m done with the meta/etc., at least until I see how the ads go in December. [Apparently? You shouldn’t run ads in December at all. Christmas and everything. Oh well. I’m doing it anyway. We’ll see how it goes, and I’ll learn something.]

Anyway, I changed some keyword stuff behind all the scenes – winnowing out some that nobody actually searches for, brainstorming some others (like, can you believe I never had “camping” as a keyword on Healers’ Road? Camping. The thing that takes up 50% of the novel. Yeesh.)

I also caved and added subtitles to both series. Subtitles are those things like “: An InsertGenreHere Adventure” or “: An InsertSubgenreHere AlsoMaybeAUsefulBuzzword Romance.” You know, “A Fated Mates Shifter Romance” or “A Cozy LitRPG Adventure.” I have never. ever. used. them., because when I started, the only people who seemed to use them stuffed them so full of obvious SEO buzzwordage that they took on a bad reputation. Nowadays, subtitles are commonplace; they help people recognize what genre/subgenre the story is before they even get to the description. (And honestly? I understand why people did the way-too-many-buzzwords thing. They were trying. It’s rough out there.)

The subtitle I added for Healers was “A Slice of Life Fantasy Novel”. Because that’s what it is. “Cozy fantasy” is solidifying into one specific thing that this story is not, and that’s fine. I just don’t want people to expect a quirky small-business story when I’m doing something else. Slice of life covers it.

The subtitle I added for Therapist was “A Slightly Heavy Light Novel”; full credit to my spouse on that one. It’s not as helpful for catching searches, but it nails the “funny but also kind of serious” tone. Hey, I’ve got little to lose on Therapist‘s traction so far; I may as well experiment.

(Ironically, I don’t fully believe that this is a light novel, because it’s not YA. But it draws on light novel tropes and subverts a few of them, and it helps to have a passing familiarity with the genre. If the subtitle starts confusing people, I’ll think of something else.)

I also want to say that all of this meta/marketing/etc. stuff I’m doing isn’t to be cynical or mercenary or to change any of the content of what I do at all. It’s more about shoring up a skill I’ve always felt I lacked, and an area I don’t know much about. To demystify it for myself so it’s less daunting. And ultimately, once a story is written, to try to give it a fair shake at finding people who would enjoy reading it. That’s my actual goal with this part.

I wrote both of these series for me, at the end of the day. I needed a story about two very different people who get past their own flaws to become friends, and also a lot of camping and linguistics. And I needed a story about finding yourself stranded in a goofball fantasy world, mourning what you’ve lost, and rebuilding your life with the friends you’ve made along the way.

Those were for me, at different stages of my life. But I know that both of them would be fun for someone else to read, too. It’s just a matter of putting up a flag for the “someone else”s who would like them. That’s how I’m approaching “marketing.” Figuring out what the flag is for each series, and learning how to raise it.

Hey. I’ve got a bunch of offbeat, comforting, sometimes sad, usually queer, overly introspective stories with some jokes in them. Want some?